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The Green Turn – Switching to Biodegradable Packaging

The Green Turn – Switching to Biodegradable Pac...

After nailing product-market fit, we realized our job wasn’t done. While our meal kits were convenient and shelf-stable, the packaging still relied on plastic components. That didn’t sit well with...

The Green Turn – Switching to Biodegradable Pac...

After nailing product-market fit, we realized our job wasn’t done. While our meal kits were convenient and shelf-stable, the packaging still relied on plastic components. That didn’t sit well with...

Building the Perfect Kit: Our Journey Through Product Development

Building the Perfect Kit: Our Journey Through P...

Once we pivoted to a fresh-cut model, it was time to go all in on product development. We needed to build not just a product—but an experience. Our challenge: create...

Building the Perfect Kit: Our Journey Through P...

Once we pivoted to a fresh-cut model, it was time to go all in on product development. We needed to build not just a product—but an experience. Our challenge: create...

When the Market Spoke: Why We Pivoted From Dried to Fresh-Cut

When the Market Spoke: Why We Pivoted From Drie...

One of the earliest lessons we learned in our food startup journey was this: you must listen to your customers. Initially, we focused on solar-dried vegetables—a sustainable, ancient technique that...

When the Market Spoke: Why We Pivoted From Drie...

One of the earliest lessons we learned in our food startup journey was this: you must listen to your customers. Initially, we focused on solar-dried vegetables—a sustainable, ancient technique that...

Testing the Waters: Understanding Product-Market Fit

Testing the Waters: Understanding Product-Marke...

After validating the concept at Eureka!, our next goal was to see how the market would actually respond. We developed a basic batch of Poshaqq meal kits and distributed them...

Testing the Waters: Understanding Product-Marke...

After validating the concept at Eureka!, our next goal was to see how the market would actually respond. We developed a basic batch of Poshaqq meal kits and distributed them...

From Idea to Impact: Our Journey to Eureka!

From Idea to Impact: Our Journey to Eureka!

While pursuing my MBA at Indira Institute of Management, I became part of our college’s Entrepreneurship Cell (E-Cell). It was there that I first pitched the idea of a sustainable,...

From Idea to Impact: Our Journey to Eureka!

While pursuing my MBA at Indira Institute of Management, I became part of our college’s Entrepreneurship Cell (E-Cell). It was there that I first pitched the idea of a sustainable,...

How and when Poshaqq Started ?

How and when Poshaqq Started ?

The Inspiring Story Behind India’s First Ready-to-Cook Meal Kit Brand with 6-Month Shelf LifeIn a world where convenience meets conscious living, Poshaqq is rewriting the way India eats. But behind...

How and when Poshaqq Started ?

The Inspiring Story Behind India’s First Ready-to-Cook Meal Kit Brand with 6-Month Shelf LifeIn a world where convenience meets conscious living, Poshaqq is rewriting the way India eats. But behind...