News

The Green Turn – Switching to Biodegradable Pac...
After nailing product-market fit, we realized our job wasn’t done. While our meal kits were convenient and shelf-stable, the packaging still relied on plastic components. That didn’t sit well with...
The Green Turn – Switching to Biodegradable Pac...
After nailing product-market fit, we realized our job wasn’t done. While our meal kits were convenient and shelf-stable, the packaging still relied on plastic components. That didn’t sit well with...

Building the Perfect Kit: Our Journey Through P...
Once we pivoted to a fresh-cut model, it was time to go all in on product development. We needed to build not just a product—but an experience. Our challenge: create...
Building the Perfect Kit: Our Journey Through P...
Once we pivoted to a fresh-cut model, it was time to go all in on product development. We needed to build not just a product—but an experience. Our challenge: create...

When the Market Spoke: Why We Pivoted From Drie...
One of the earliest lessons we learned in our food startup journey was this: you must listen to your customers. Initially, we focused on solar-dried vegetables—a sustainable, ancient technique that...
When the Market Spoke: Why We Pivoted From Drie...
One of the earliest lessons we learned in our food startup journey was this: you must listen to your customers. Initially, we focused on solar-dried vegetables—a sustainable, ancient technique that...

Testing the Waters: Understanding Product-Marke...
After validating the concept at Eureka!, our next goal was to see how the market would actually respond. We developed a basic batch of Poshaqq meal kits and distributed them...
Testing the Waters: Understanding Product-Marke...
After validating the concept at Eureka!, our next goal was to see how the market would actually respond. We developed a basic batch of Poshaqq meal kits and distributed them...

From Idea to Impact: Our Journey to Eureka!
While pursuing my MBA at Indira Institute of Management, I became part of our college’s Entrepreneurship Cell (E-Cell). It was there that I first pitched the idea of a sustainable,...
From Idea to Impact: Our Journey to Eureka!
While pursuing my MBA at Indira Institute of Management, I became part of our college’s Entrepreneurship Cell (E-Cell). It was there that I first pitched the idea of a sustainable,...

How and when Poshaqq Started ?
The Inspiring Story Behind India’s First Ready-to-Cook Meal Kit Brand with 6-Month Shelf LifeIn a world where convenience meets conscious living, Poshaqq is rewriting the way India eats. But behind...
How and when Poshaqq Started ?
The Inspiring Story Behind India’s First Ready-to-Cook Meal Kit Brand with 6-Month Shelf LifeIn a world where convenience meets conscious living, Poshaqq is rewriting the way India eats. But behind...