Testing the Waters: Understanding Product-Market Fit

After validating the concept at Eureka!, our next goal was to see how the market would actually respond. We developed a basic batch of Poshaqq meal kits and distributed them to a group of early testers—families, bachelors, working professionals, and home chefs. The feedback was eye-opening.

Our early testers loved the ease of cooking—no chopping, no prep, just ready-to-cook vegetables and chef-curated spice mixes. But they also pointed out areas of improvement—better packaging, variety in dishes, and easier instructions.

This phase was crucial. It helped us refine the recipes, optimize the masalas for Indian palates, and standardize the 6-month shelf life without compromising taste. We also realized that convenience wasn’t enough; trust was everything. So we doubled down on hygiene, transparency, and storytelling.

Getting product-market fit isn’t a one-time event—it’s an ongoing dialogue. With every sample we sent, we got closer to building not just a product, but a relationship.

Today, our customers don’t just buy a meal kit. They buy time, health, tradition, and trust—all in one easy-to-cook, sustainable box.