How and when Poshaqq Started ?

The Inspiring Story Behind India’s First Ready-to-Cook Meal Kit Brand with 6-Month Shelf Life
In a world where convenience meets conscious living, Poshaqq is rewriting the way India eats. But behind this revolutionary ready-to-cook meal kit brand lies a deeply emotional and purpose-driven journey—rooted in the farms of Vidarbha and shaped by the hunger for change during the COVID-19 pandemic.

The Problem: Post-Harvest Wastage & Farmer Distress in India
During the 2020 lockdown, Amogh Girish Mayee, a young entrepreneur from Pune, witnessed a heartbreaking reality—tons of fresh vegetables rotting in farms, unsold due to transport restrictions. Farmers in regions like Vidarbha, already burdened by economic stress and extreme climate, were losing hope. Some even took drastic steps, highlighting the urgent need for solutions to reduce food wastage in India.

At the same time, urban consumers in metros faced the opposite problem—difficulty accessing fresh vegetables, fear of contamination, and rising prices. While city dwellers could order groceries online, rural India lacked farm-to-fork infrastructure. This imbalance sparked an idea.

The Spark: From Sofa-Dryer to Solar Innovation
Amogh’s curiosity led him to explore traditional Indian preservation methods. He discovered solar dehydration—an ancient technique used to naturally increase the shelf life of vegetables while retaining nutrients. Without access to high-end machinery, he began prototyping with what he had—a sofa turned into a solar dryer.

What started as a jugaad experiment quickly evolved into months of R&D, testing for taste, texture, and nutritional retention. However, despite creating a breakthrough product, the feedback was clear: Indian consumers weren’t ready to replace fresh vegetables with dehydrated ones.

The Pivot: Ready-to-Cook Meal Kits with a 6-Month Shelf Life
After speaking with 5000+ customers and testing across 1700 international users, Amogh and his team realised that people didn’t want zero-prep, they wanted minimal prep—something hygienic, fast, and flavourful.

That’s when Poshaqq was born—India’s first ready-to-cook meal kit brand featuring:

Hygienic pre-cut vegetables (no peeling or chopping needed)

Chef-crafted Indian masalas curated for authentic taste

6-month shelf life without refrigeration

Quick 7-minute cooking time

The result? A product that didn’t just serve time-starved urban Indians but also tackled a deeper mission: empowering farmers and reducing agricultural losses.

The Impact: Empowering Indian Farmers Through Innovation
Today, Poshaqq works directly with small and marginal farmers in Vidarbha, helping them earn more by extending the usability of their produce. The vegetables are processed using a proprietary method to ensure food safety, extended shelf life, and zero preservatives. Each Poshaqq meal kit is a step toward a more sustainable Indian food ecosystem.

By choosing Poshaqq, customers aren’t just saving time in the kitchen—they’re supporting Indian farmers, reducing food waste, and eating cleaner.

The Future: From Kitchens to Global Tables
With ₹10 lakh in pre-launch revenue and increasing demand across metros and abroad, Poshaqq is ready to disrupt how India consumes meals at home. As the brand gears up for its official launch in August, it aims to become a household name for affordable, healthy, and hygienic meal kits in India—all while staying true to its roots.

Final Thoughts
The story of Poshaqq is more than a startup tale—it’s a movement that blends innovation, tradition, and purpose. What began with a sofa-dryer during lockdown is now a national initiative to make Indian kitchens smarter and farmer lives better.

If you're looking for the best ready-to-cook meal kits in India, backed by a mission to empower and uplift, Poshaqq is your answer.