The Power of Pre-Launch – ₹10 Lakh Before Going Live

Most startups struggle in the early days. But before Poshaqq even launched officially, we clocked ₹10 lakh in pre-launch sales. How?

We ran direct trials with over 5,000 customers, took feedback seriously, refined our kits, and then offered exclusive pre-orders to a waiting list of loyal fans. The excitement was real—our early adopters loved the blend of convenience, hygiene, and 6-month shelf life.

We also built a solid community of testers, homemakers, students, and young professionals—our first brand ambassadors. Their reviews, videos, and word-of-mouth helped create momentum before we even hit the shelves.

Pre-launch proved one thing: India is ready for ready-to-cook. Especially when it’s sustainable, preservative-free, and farmer-connected.