Listening to the Fields: How We Found Our Purpose Among Farmers

When the lockdown hit, I began actively speaking to farmers across the Vidarbha region. What I found was more than alarming—it was heartbreaking. Farmers who had grown acres of brinjals, tomatoes, okra, and leafy greens had no way to sell their produce. The local mandis were shut, transportation was unavailable, and traders had disappeared.

These were not one-off cases. From young progressive farmers to generational landowners, everyone echoed the same concern: "We can grow food, but we can’t sell it in time." Some vegetables were being dumped or fed to cattle just to avoid the stench of rot. Others had taken loans for seeds and now had no way to repay them.

That’s when I knew this wasn’t just a business opportunity—it was a moral responsibility. I began forming connections with farmers, understanding their needs, their harvest cycles, and their biggest bottlenecks. The result? A farmer-first supply chain that is at the core of Poshaqq meal kits. Today, every ready-to-cook Poshaqq kit you open supports better incomes and consistent demand for India’s real heroes—our farmers.

We didn’t just want to create a startup. We wanted to start a movement—for the soil, for the grower, and for your plate.